Driving product growth through analytics
Ola Igwe and Bukayo Ewuoso on choosing metrics that matter.
Listen on Spotify →This is where operators across African tech gather. Compare notes on what worked, what didn’t, the channels, the numbers and the experiments that moved them.






Product, operations, marketing and growth folks building across African tech. Here’s where to learn, read and get in the room.
Bi-weekly masterclasses with operators who did the work. Live, then on Spotify.
Explore the series →Top case studies on earning trust across African tech, from the work itself.
Read the case studies → Next yearHands-on sessions you can take back to your team and use the next day. In the works.
See what’s coming →Top case studies from across African tech, on earning trust through product, growth, operations and data. Free to read.

Hosted by Oluwanisola Eludoyin, with 30+ founders, operators and growth leaders from four countries.
Ola Igwe and Bukayo Ewuoso on choosing metrics that matter.
Listen on Spotify →Irene Muthoni, Fortune Eshun and Dr. KB-Jones Esukpa on earning trust from patients and providers.
Listen on Spotify →Alice Dako and Olivia Ayodele-Cole on turning creators into a repeatable channel.
Listen on Spotify →Every session, every episode, in one place.
See all episodes →Practical sessions for operators who want to take a playbook back to their team and use it on Monday. In the works, and coming next year.
The operators who wrote the first issue, the guests who sat in the Growth Series, and the team that brought it together.
Photos from the case studies and the Growth Series. Hover a face to see the name.
Join operators comparing notes on what works: the channels, the numbers, and the failures nobody posts about.
Join the community →